And while some of these players have seen their share price tumble since their IPOs, we believe that a distinctive digital customer experience-from attackers or incumbents-will be a prerequisite for industry-beating growth. More than 40 percent of insurtechs are focused on the marketing and distribution segments of the insurance value chain (Exhibit 3), enabling them to solve customer pain points through a digitally enhanced client experience that could pose a competitive threat to incumbents. Please email us at: An ongoing ‘fight for the customer.’ Insurtechs are driving digital innovation and disruption in the industry, with investments in insurtechs worldwide growing from $1 billion in 2004 to $7.2 billion in 2019 to $14.6 billion in 2021.
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